Global Marketing (Paperback)

Part 1: Global Marketing Environments
1. Understanding Global Markets and marketing
2. Assessing the Global Marketing Environment--The Global Economy and Technology
3. Evaluating Cultural and Social Environments
4. Analyzing Political and Legal Environments
5. Integrating Global, Regional, and National Markets
Part 2: Global Marketing Functions and Strategies
6. Conducting Marketing Research
7. Selecting International Markets
8. Entering Global Markets
9. Segmenting, Targeting, and Positioning for Global Markets
Part 3: The Four Ps of Global Marketing
10. Developing Global Products and Brands
11. Setting Global Prices
12. Global Placement and Distribryion Channels
13. Launching Global Communication and Advertising
Part 4: New Trends in Global Marketing
14. Using Social Media for Global Marketing
15. Designing and Controlling Global Marketing Systems
16. Defining Ethics and Corporate Social Responsibility in the International Marketplace
Part 5: Comprehensive Global Marketing Cases
1. Global Marketing Environments
2. Global Marketing Functions and Strategies
3. The Four Ps of Global Marketing
4. New Trends in Global Marketing