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· 제목 : The Ultimate Guide to Sports Marketing (Hardcover, 2) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780071361248
· 쪽수 : 315쪽
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780071361248
· 쪽수 : 315쪽
목차
Part I: The Role and Scope of Sport Events.
Chapter 1: Understanding the Sport Industry, the Players, and Opportunities.
Chapter 2: Critical Planning to Master the Game.
Chapter 3: Designing, Planning, and Controlling Event Logistics.
Chapter 4: Providing Hospitality at Sport Events.
Chapter 5: Negotiations and Contracts.
Chapter 6: Risk Management: Protecting Your Investment.
Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity.
Chapter 8: Event Marketing.
Part II: Practical Methods for Achieving Success.
Chapter 9: Financing Sports Events.
Chapter 10: Licensing Agreements and Merchandising.
Chapter 11: The Ins and Outs of Sport Events.
Chapter 12: Sports Tourism: An Economic Catalyst for Cities.
Chapter 13: Charitable Events.
Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.
Part III: Appendices:
1: Sample Agreements.
2: Useful Resources.
Chapter 2: Critical Planning to Master the Game.
Chapter 3: Designing, Planning, and Controlling Event Logistics.
Chapter 4: Providing Hospitality at Sport Events.
Chapter 5: Negotiations and Contracts.
Chapter 6: Risk Management: Protecting Your Investment.
Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity.
Chapter 8: Event Marketing.
Part II: Practical Methods for Achieving Success.
Chapter 9: Financing Sports Events.
Chapter 10: Licensing Agreements and Merchandising.
Chapter 11: The Ins and Outs of Sport Events.
Chapter 12: Sports Tourism: An Economic Catalyst for Cities.
Chapter 13: Charitable Events.
Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.
Part III: Appendices:
1: Sample Agreements.
2: Useful Resources.
Chapter 4: Providing Hospitality at Sport Events.
Chapter 5: Negotiations and Contracts.
Chapter 6: Risk Management: Protecting Your Investment.
Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity.
Chapter 8: Event Marketing.
Part II: Practical Methods for Achieving Success.
Chapter 9: Financing Sports Events.
Chapter 10: Licensing Agreements and Merchandising.
Chapter 11: The Ins and Outs of Sport Events.
Chapter 12: Sports Tourism: An Economic Catalyst for Cities.
Chapter 13: Charitable Events.
Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.
Part III: Appendices:
1: Sample Agreements.
2: Useful Resources.
Chapter 6: Risk Management: Protecting Your Investment.
Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity.
Chapter 8: Event Marketing.
Part II: Practical Methods for Achieving Success.
Chapter 9: Financing Sports Events.
Chapter 10: Licensing Agreements and Merchandising.
Chapter 11: The Ins and Outs of Sport Events.
Chapter 12: Sports Tourism: An Economic Catalyst for Cities.
Chapter 13: Charitable Events.
Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.
Part III: Appendices:
1: Sample Agreements.
2: Useful Resources.
Chapter 8: Event Marketing.
Part II: Practical Methods for Achieving Success.
Chapter 9: Financing Sports Events.
Chapter 10: Licensing Agreements and Merchandising.
Chapter 11: The Ins and Outs of Sport Events.
Chapter 12: Sports Tourism: An Economic Catalyst for Cities.
Chapter 13: Charitable Events.
Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.
Part III: Appendices:
1: Sample Agreements.
2: Useful Resources.
Chapter 9: Financing Sports Events.
Chapter 10: Licensing Agreements and Merchandising.
Chapter 11: The Ins and Outs of Sport Events.
Chapter 12: Sports Tourism: An Economic Catalyst for Cities.
Chapter 13: Charitable Events.
Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.
Part III: Appendices:
1: Sample Agreements.
2: Useful Resources.
Chapter 11: The Ins and Outs of Sport Events.
Chapter 12: Sports Tourism: An Economic Catalyst for Cities.
Chapter 13: Charitable Events.
Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.
Part III: Appendices:
1: Sample Agreements.
2: Useful Resources.
Chapter 13: Charitable Events.
Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.
Part III: Appendices:
1: Sample Agreements.
2: Useful Resources.
Part III: Appendices:
1: Sample Agreements.
2: Useful Resources.
2: Useful Resources.
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