Beyond e: 12 Ways Technology is Transforming Sales & Marketing (Hardcover, 1st)

Introduction: Using Technology To Grow Revenues

Part I: Managing Technology’s Impact On Markets & Customer Behavior

Chapter 1: Designing the Product to Fit the Channel:

Chapter 2: The Role of Online Marketplaces

Chapter 3: How Technology Changes Branding

Chapter 4: Interactive Direct Marketing

Part II: Using Technology To Re-Build Sales & Marketing Channels

Chapter 5: Managing Multiple Sales and Marketing Channels

Chapter 6: Adding Value To Field Sales:

Chapter 7: Mastering Networks Of Partners, Media And Middlemen

Chapter 8: Putting The Call Center At the Center of The Action

Part III: Re-Thinking Sales & Marketing Operations

Chapter 9: Re-organizing Around the Customer

Chapter 10: Building Customer Care Systems

Chapter 11: Rebuilding Customer Exit Barriers With CRM:

Chapter 12: Managing The New Universe of Services, Agencies, and Solutions