Desktop Video Studio Bible : Producing Video, DVD, and Websites for Profit (Paperback, 1st)

Acknowledgments

Introduction

Chapter 1: The Three-Day Weekend Beach Party: A Short History of E-Media

Chapter 2: Pick a Card, Any Card: Matching Media to the Clients' Need

The Four Most Important Questions

The Four Stages of Production

Chapter 3: Catch-23: Getting Your First Job

Step 1: Make a List of Possible Employers

Step 2: Call Each Employer on the Phone Regularly and Offer Your Services as a Free Intern

Step 3: Go to the Job Interview

Step 4: Once You Start Work as an Intern

Step 5: Be Alert to Opportunities

Step 6: Once You've Established Your Value to the Workplace, Ask for a Letter of Recommendation

Chapter 4: Cut It Loose, Bruce: Starting Your Own Business

Making a Killer Show Reel or Portfolio

Honing the Blade

The Basic Presentation

Qualifying the Value of a Meeting

Choosing the Weapons Compliment

Presentation Structure

Winding Up the Meeting

When the First Meeting Drags On

When Presentations Turn to Bid

Final Notes on Presentations

Chapter 5: Dialing for Dollars: How to Get and Keep Clients

Building a Client List

Company Size

Directories

Preparing Your Script

Responses to Your Script

Tending to Your Records

What Are Your Calls Worth?

Making an Initial Contact

After You Meet a Client

How to Treat a Bid Contract

Managing Your Clients

The Introductory Letter

Your Company Brochure and Web Site

Chapter 6: Bid, Baby Bid: How to Budget and Bid

The RFP

Breaking Down the RFP

No Spreadsheet?

Massaging the Budget

The Time and Materials (T&M) Budget

The Sizzle

The Elements of a Proposal

Ideas versus Production

Chapter 7: A Fool for a Client: Legal Issues in E-Media

Your Goals

Criminal Law and the Media

Avoid Getting Sued

The Production Contract

Chapter 8: The Meanies of Production: How to Build Your Studio

Equipment and Software Obsolescense

Amortization

Burn Rate

Just Enough Equipment

The Heart of All Media Production--The Computer

The Print Designer's Toolkit

The Web Site Designer's Toolkit

The CD-ROM Producer's Toolkit

Video Producer's Toolkit

DVD Producer's Toolkit

Chapter 9: Five Fingers in a Pickle Jar: Managing Crews and Getting Paid

Finding Talent

Subcontractor: Competitor or Partner?

Controlling Prices of Freelancers and Subcontractors

Paying Freelancers

Creative Control

Deliverables

Keeping Everyone in the Loop

Communicating With the Client

Eat It

Keeping Good Records

Disagreements With a Client

The Final Presentation

Sending Invoices

Collecting Invoices Due

Epilogue

Index