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· 제목 : Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780071494731
· 쪽수 : 328쪽
· 출판일 : 2008-05-01
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780071494731
· 쪽수 : 328쪽
· 출판일 : 2008-05-01
목차
Chapter 1. Introduction Chapter 2. How Successful Companies Get Everyone Focused on Value Creation Chapter 3. Narrow Financial Focus on Projects and Financing: Traditional Approach Chapter 4. Wide Psychological Focus on Projects and Financing: Behavioral Approach Chapter 5. Involving the Workforce in Financial Planning Chapter 6. Working with Accountants to Achieve Best Execution Chapter 7. Motivating the Workforce Through Smart Carrots and Sticks
Chapter 8. Sharing Information Throughout the Organization Chapter 9 Integration: The Whole Ball of Wax
