책 이미지

책 정보
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780071601887
· 쪽수 : 258쪽
· 출판일 : 2009-09-01
목차
Introduction: The Upstarts are Coming!
Generation Y is creating an entrepreneurial revolution
Chapter One: Extreme Collaboration
The most collaborative generation in history uses cooperation to compete
Chapter Two: It’s All Geek to Me
Technology is the great enabler, and the best differentiator
Chapter Three: The Next Top Model
Status quo is a no go; alternative business models rule.
Chapter Four: Talkin’ ‘Bout My Generation
Insider market intelligence gives Upstarts a leg up
Chapter Five: Brand New World
Upstarts go where no brand has gone before
Chapter Six: Good Equals Great
Capitalism and social mission make a lovely couple
Chapter Seven: The Future of Work
Upstart companies are dynamic, flexible, demanding, meritocratic, fun, and participative
Chapter Eight: Morphing, Scaling, and Growing Up
How Upstarts companies evolve, grow, and raise the bar