Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic Into Revenue: Proven Marketing Techniques for Converting Onl (Paperback)

· 제목 : Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic Into Revenue: Proven Marketing Techniques for Converting Onl (Paperback) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780071635165
· 쪽수 : 220쪽
· 출판일 : 2010-04-01

Introduction

Overview

Point of View

As a website

As a Product/ Service

As a person (reputation management)

Paths to Turning Clicks into Customers

Email

1. Best Practices
2. Expectations

Search

1. Best Practices
2. Expectations
3. Organic
4. Paid
5. Local
6. Video

Online Advertising (Banners)

1. Best Practices
2. Expectations
3. Networks
4. Individual Website (direct buying)

Webinars/Trade Shows

1. Best Practices
2. Expectations
3. Speaking
4. Sponsoring
5. Displaying

Video

1. Best Practices
2. Expectations
3. Do-it-yourself
4. Exposure outlets--youtube, vimeo, google video, etc.

Social Networking

1. Best Practices
2. Expectations
3. Locations--Twitter, Facebook, Linedin, etc.

Interviews

With thought leaders on topics

Tentative count between 5 and 10

Global pov & Local pov