책 이미지
eBook 미리보기
책 정보
· 제목 : Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Hardcover) (The Maverick Method for Successfully Selling Radically New Offerings in Today뭩 Value-driven Marketplace)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780071636100
· 쪽수 : 232쪽
· 출판일 : 2009-12-01
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780071636100
· 쪽수 : 232쪽
· 출판일 : 2009-12-01
목차
Chapter One: Sales as a Profession
Chapter Two: The Maverick Organization
Chapter Three: The Maverick Marketplace
Chapter Four: The Maverick Seller
Chapter Five: The Maverick Process
Chapter Six: Maverick Strategies
Chapter Seven: The Maverick Matrix
Chapter Eight: Creating the Maverick Value Proposition(s)
Chapter Nine: How Innovative Marketing Effects Maverick Selling
Chapter Ten: Rewards and Incentives For The Maverick Seller
Chapter Eleven: When The Mavericks Need to Move On
