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· 제목 : Buy Me! New Ways to Get Customers to Choose Your Product and Ignore the Rest (Hardcover)
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9780071667838
· 쪽수 : 239쪽
· 출판일 : 2010-01-01
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9780071667838
· 쪽수 : 239쪽
· 출판일 : 2010-01-01
목차
Introduction
Section 1. The New Economy
Chapter 1. The Age of Thrift
Chapter 2. Economic Distractions
Chapter 3. Change In Consumption
Chapter 4. The New Retail Rules
Chapter 5. The Seven Stages of Business
Section 2. The New Consumer
Chapter 6. The New Committed Consumer
Chapter 7. The Global Consumer
Chapter 8. The Shift To Accessories
Chapter 9. Season-Less Merchandising
Chapter 10. Gender Bender
Chapter 11. Booming Boomers
Chapter 12. Influence The Influencers
Chapter 13. Somebody Help Me
Section 3. The New Brand
Chapter 14. Tip-top Tech
Chapter 15. Luxury, A Tiffany Moment
Chapter 16. A Little Bit of Privacy, Please!
Chapter 17. Turning Adversity Into Opportunity: The Tips
Conclusion
