30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business (Paperback)

Part I. Get Started: The Who, What, and Why of Social Media Marketing; Chapter 1. What is SMM; Chapter 2. Why are Businesses Using SMM?; Chapter 3. Who is Doing It Right or Wrong?; Chapter 4. Warning--One Size Does Not Fit All; Chapter 5. Before You Begin--Perceptions, Honesty, and Giving up Control; Part II. Test the Water: The Where of SMM; Chapter 6. Analyzing SMM Tools; Chapter 7. Blogging; Chapter 8. Microblogging; Chapter 9. Social Networking; Chapter 10. Social Bookmarking and Content Sharing; Chapter 11. Audio and Video; Chapter 12. eBooks, Seminars, and Other SMM Opportunities; Part III. Dive In for 30 Minutes a Day: The How of SMM; Chapter 13. Indirect Marketing; Chapter 14. Brand Building; Chapter 15. Building Relationships and Communities; Chapter 16. Word-of-Mouth Marketing; Chapter 17. Expanding Reach and Establishing Position; Chapter 18. Direct Marketing and Promotions; Part IV. Maintaining SMM Momentum over the Long Term; Chapter 18. Integrating with Traditional Marketing; Chapter 19. Following the Rules of SMM; Chapter 20. Measuring Results; Chapter 21. Testing, Tweaking and Trying Again; Chapter 22. Bringing it All Together; Appendix: Resources and Help; Glossary; Index