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· 제목 : Find Your Next: Using the Business Genome Approach to Find Your Company's Next Competitive Edge (Hardcover)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780071778527
· 쪽수 : 304쪽
· 출판일 : 2011-11-08
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780071778527
· 쪽수 : 304쪽
· 출판일 : 2011-11-08
목차
Introduction
Part 1 The Business Genome Approach
Chapter 1 The Business Genome: The Key to Next
Chapter 2 A New Outlook for Business
Chapter 3 Find Your Next Process
Part 2 The Business Genome Elements
Chapter 4 Product and Service Innovation
Chapter 5 Customer Impact
Chapter 6 Talent, Leadership, and Culture
Chapter 7 Process Design
Chapter 8 Secret Sauce
Chapter 9 Trendability
Part 3 Case Studies
P.F. Chang’s China Bistro
Sharp HealthCare + Hyatt Hotels and Resorts
General Electric Ecomagination / General Motors OnStar / EMC Corporation / Korn/Ferry International
Conclusion
Bibliography
Index
