A Creators Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms (Hardcover)

· 제목 : A Creators Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms (Hardcover) 
· 분류 : 외국도서 > 컴퓨터 > 쌍방향/멀티미디어
· ISBN : 9780071791526
· 쪽수 : 272쪽
· 출판일 : 2012-06-21

Section I Introduction To Transmedia
1 Once Upon a Time...
2 What Is Transmedia, Anyway?
3 Transmedia is More Than a Marketing Gimmick
4 significant prior Art to Learn From
Section II Storytelling
5 The Four Creative Purposes for Transmedia Storytelling
6 Learn the Basics of Traditional Storytelling
7 How Story and Branding Affect Marketing
8 Writing for Transmedia is different
9 Online, Everything Is Characterisation
10 Conveying Action Across Multiple Media
Section III Structure
11 Fine-Tune for Depth or for Scale (Not Both)
12 Special Considerations for Blockbuster Transmedia Franchises
13 Interactivity Creates Deeper Engagement
14 Uses and Misuses for User-Generated Content
15 Challenging the Audience to Act
16 Make Your Audience a Character, Too
Section IV Production
17 Project Management: The Unsung Necessity
18 Finding and Keeping a Strong Core Team
19 Websites and Tech Development: DIY or Outsource?
20 Don’t Be a Jerk on Social Media
21 Email and Phone: Cheap and Effective
22 Making and Using Prerecorded Content
23 Bringing Your Story into the Real World
Section V The Big Picture
24 How to Fund Production Costs
25 … And Maybe Make Some Profit, Too
26 Forging Your Own Transmedia Career
27 Critical Legal and Ethical Considerations
28 Get excited and make things
Acknowledgments
Index
About the Author