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· 제목 : Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth (Hardcover) (Harness the Power of Word of Mouth Marketing to Drive Brand Growth)
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 인터넷 마켓팅
· ISBN : 9780071835749
· 쪽수 : 240쪽
· 출판일 : 2014-11-11
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 인터넷 마켓팅
· ISBN : 9780071835749
· 쪽수 : 240쪽
· 출판일 : 2014-11-11
목차
Acknowledgments
Introduction
Chapter 1. Influencers: Who They Are and Why You Need Them
Chapter 2. Two-Ounce Culture: Why Smart Brands Sample
Chapter 3. What Makes You Talkable? Finding Your Brand's Story
Chapter 4. Strategic Corporals: How and Why to Train Your Brand Ambassadors
Chapter 5: A Matter of Patience: Measuring Word-of-Mouth Marketing
Chapter 6. Big Data: The Stories Inside the Numbers
Chapter 7.Save Your Money: Word-of-Mouth Marketing and Small Business
Chapter 8. Myths, Lies, and Misconceptions
Chapter 9. Talking to Your Boss About Word-of-Mouth Marketing
