How to Sell Anything on Yahoo! . . . And Make a Fortune! (Paperback)

Foreword

Acknowledgments

Introduction

Part I: Creating a Successful Web Business

Chapter 1: Before Getting Started

Chapter 2: Elements of a Profitable Web-Based Business

Chapter 3: How Competition, Supply, and Demand Affect Your Business

Chapter 4: Niche Marketing for Success

Chapter 5: Researching and Finding Your Niche

Chapter 6: Website Designs That Sell

Chapter 7: Making the Sale

Chapter 8: Payment Systems

Chapter 9: Up-Selling and Cross-Selling

Chapter 10: Delivering the Product

Chapter 11: Bringing the Customer Back for More

Part II: Setting Up Your Yahoo Store

Chapter 12: Introducing Yahoo Merchant Solutions

Chapter 13: Getting Started

Chapter 14: Understanding the Elements of Your Store

Chapter 15: Tools to Build Your Site

Chapter 16: Creating Your Product Listings

Chapter 17: Creating and Editing Your Store Pages

Chapter 18: Creating Additional Section Pages

Chapter 19: Creating Supplementary Pages

Chapter 20: Ordering Form and Checkout Settings

Chapter 21: Testing, Troubleshooting, and Checking Your Store's Readiness

Part III: Marketing Your Store

Chapter 22: Getting Found in Search Results

Chapter 23: Pay Per Click Advertising

Chapter 24: Cross Marketing and Promotion

INDEX