책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780077161095
· 쪽수 : 522쪽
목차
Part One: Strategic Analysis Chapter 1 Strategic Management: Creating CompetitiveAdvantages Chapter 2 Analyzing the External Environment ofthe Firm: Creating Competitive Advantages Chapter 3 Assessing the Internal Environmentof the Firm Chapter 4 Recognizing a Firm's Intellectual Assets:Moving beyond a Firm's TangibleResources Part Two: Strategic Formulation Chapter 5 Business-Level Strategy: Creating andSustaining Competitive Advantages Chapter 6 Corporate-Level Strategy: CreatingValue through Diversification Chapter 7 International Strategy: Creating Valuein Global Markets Chapter 8 Entrepreneurial Strategyand Competitive Dynamics Part Three: Strategic Implementation Chapter 9 Strategic Control and CorporateGovernance Chapter 10 Creating Effective Organizational Designs Chapter 11 Strategic Leadership: Creating a LearningOrganization and an Ethical Organization Chapter 12 Managing Innovation and FosteringCorporate Entrepreneurship Part Four: Case Analysis Chapter 13 Analysing Strategic Management Case