Integrating the Packaging and Product Experience in Food and Beverages : A Road-Map to Consumer Satisfaction (Hardcover)

1. Consumers' mind set - Expectations, experience and satisfaction 2. Shape, color and texture - Cross-modal applications of packaging design 3. Emotions - Packaging evoked emotional responses 4. Consumers’ perceptions of new/novel packaging technologies 5. Methods for consumer experience assessment of sensory characteristics and packaging design 6. Industry case studies 7. Conclusions