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· 제목 : The E-Commerce Book (Hardcover, 2nd, Subsequent) (Building the E-Empire)
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9780124211612
· 쪽수 : 248쪽
· 출판일 : 2000-10-01
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9780124211612
· 쪽수 : 248쪽
· 출판일 : 2000-10-01
목차
PrefaceIntroduction1. Set the Vision2. Know Your Customers3. Select Your Marketing Strategy and Branding4. First Impressions are Forever - Build the Best Site Now5. Keep Your Customers - Invest in Customer Service6. Choose Fulfillment Channels that Work7. Choose Effective Payment Systems8. Know Your Infrastructure9. Select the Right Commerce Vendor10. Secure Your Investment - Security Threats and Solutions11. Get Ready for Wireless12. Commit to Never-Ending Improvement - Know the Trends and Beat ThemAft
