The Persona Lifecycle (Paperback)

Chapter 1 ? The Next Frontier for User-Centered Design: Making User Representations More Usable
Chapter 2 ? The Persona Lifecycle: A framework for the persona approach
Chapter 3 ? Phase 1: Family Planning (planning a persona effort)
Chapter 4 ? Phase 2: Conception & Gestation (creating personas)
Chapter 5 ? Phase 3: Birth & Maturation (launching and communicating personas)
Chapter 6 ? Phase 4: Adulthood (using personas)
Chapter 7 ? Phase 5: Lifetime Achievement and Retirement (ROI and reuse of personas)

Contributed Chapters:
Chapter 8 ? Users, roles and personas (by Larry Constantine)
Chapter 9 - Storytelling and narrative (by Whitney Quesenbery)
Chapter 10 - Reality and Design Maps (by Tamara Adlin & Holly Jamesen)
Chapter 11 - Marketing versus design personas (by Bob Barlow-Busch)
Chapter 12 ? Why personas work: The psychological evidence (by Jonathan Grudin)
Appendix A- Example Personas
Appendix B- Sample Image Release Form
References
Contributor Index
Index