Retail Management: A Strategic Approach (Paperback)

[ Table of Contents ]

**Part One: An Overview of Strategic Retail Management

1. An Introduction to Retailing

2. Building and Sustaining Relationships in Retailing

3. Strategic Planning in Retailing

**Part Two: Situation Analysis

4. Retail Institutions by Ownership

5. Retail Institutions by Store-Based Strategy Mix

6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

**Part Three: Targeting Customers and Gathering Information

7. Identifying and Understanding Consumers

8. Information Gathering and Processing in Retailing


**Part Four: Choosing a Store Location

9. Trading-Area Analysis

10. Site Selection


**Part Five: Managing a Retail Business

11. Retail Organization and Human Resource Management

12. Operations Management: Financial Dimensions

13. Operations Management: Operational Dimensions


**Part Six: Merchandise Management and Pricing

14. Developing Merchandise Plans

15. Implementing Merchandise Plans

16. Financial Merchandise Management

17. Pricing in Retailing


**Part Seven: Communicating with the Customer

18. Establishing and Maintaining a Retail Image

19. Promotional Strategy



**Part Eight: Putting It All Together

20. Integrating and Controlling the Retail Strategy


**Appendixes

A. Careers in Retailing

B. About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans)

C. Glossary

Name Index
Subject Index