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Getting Ready to Negotiate: The Getting to Yes Workbook

Getting Ready to Negotiate: The Getting to Yes Workbook (Paperback)

Roger Fisher, Danny Ertel (지은이)
Penguin Group USA
33,520원

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Getting Ready to Negotiate: The Getting to Yes Workbook
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책 정보

· 제목 : Getting Ready to Negotiate: The Getting to Yes Workbook (Paperback) 
· 분류 : 외국도서 > 경제경영 > 협상
· ISBN : 9780140235319
· 쪽수 : 208쪽
· 출판일 : 1995-08-01

목차

Acknowledgments
Using This Workbook
1. Introduction
2. In a Hurry?:
Sudden Prep
Priority Prep
THE SEVEN ELEMENTS OF NEGOTIATION3. Interests: What Do People Really Want?
Forms: Interests I: Identify the Relevant Parties
Interests 2: Clarify the Interests
Interests 3: Probe for Underlying Interests
4. Options: What Are Possible Agreements or Bits of an Agreement?
Forms: Options 1: Create Options to Meet Interests
Options 2: Find Ways to Maximize Joint Gains
5. Alternatives: What Will I Do If We Do Not Agree?
Forms: Alternatives 1: Think of My Alternatives to a Negotiated Agreement
Alternatives 2: Select and Improve my BATNA
Alternatives 3: Identify Alternatives Open to the Other Side
Alternatives 4: Estimate Their BATNA
6. Legitimacy: What Criteria Will I Use to Persuade Each of Us That We Are Not Being Ripped Off?
Forms: Legitimacy 1: Use External Standards as a Sword and as a Shield
Legitimacy 2: Use the Fairness of the Process to Persuade
Legitimacy 3: Offer Them an Attractive Way to Explain Their Decision
7. Communication: Am I Ready to Listen and Talk Effectively?
Forms: Communication 1: Question My Assumptions and Identify Things to Listen For
Communication 2: Reframe to Help Them Understand
8. Relationship: Am I Ready to Deal with the Relationship?
Forms: Relationship 1: Separate People Issues from Substantive Issues
Relationship 2: Prepare to Build a Good Working Relationship
9. Commitment: What Commitments Should I Seek or Make?
Forms: Commitment 1: Identify the Issues to Be Included in the Agreement
Commitment 2: Plan the Steps to Agreement
MOVING FROM PREPARATION TO NEGOTIATION10. Getting Ready to Agree
Appendix A: Getting Better at Preparation
Appendix B: A Preparation Tool Kit

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