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· 분류 : 외국도서 > 경제경영 > 협상
· ISBN : 9780143036975
· 쪽수 : 304쪽
· 출판일 : 2006-05-02
목차
Bargaining for AdvantagePreface to the Second Edition Acknowledgments Introduction: It's Your Move PART I: The Six Foundations of Effective Negotiation Chapter 1: The First Foundation: Your Bargaining Style Chapter 2: The Second Foundation: Your Goals and Expectations Chapter 3: The Third Foundation: Authoritative Standards and Norms Chapter 4: The Fourth Foundation: Relationships Chapter 5: The Fifth Foundation: The Other Party's Interests Chapter 6: The Sixth Foundation: Leverage PART II: The Negotiation Process Chapter 7: Step 1: Preparing Your Strategy Chapter 8: Step 2: Exchanging Information Chapter 9: Step 3: Opening and Making Concessions Chapter 10: Step 4: Closing and Gaining Commitment Chapter 11: Bargaining with the Devil Without Losing Your Soul: Ethics in Negotiation Chapter 12: Conclusion: On Becoming an Effective Negotiatior Appendix A: Bargaining Styles Assessment Tool Appendix B: Information-Based Bargaining Plan Notes Selected Bibliography Index