Business Research Methods (Paperback, 5th)

Part 1: The research process
1: The nature and process of business research
2: Business research strategies
3: Research designs
4: Planning a research project and developing research questions
5: Getting started: reviewing the literature
6: Ethics in business research
7: Writing up business research
Part 2: Quantitative research
8: The nature of quantitative research
9: Sampling in quantitative research
10: Structured interviewing
11: Self-completion questionnaires
12: Asking questions
13: Quantitative research using naturally occurring data
14: Secondary analysis and official statistics
15: Quantitative data analysis
16: Using IBM SPSS statistics
Part 3: Qualitative research
17: The nature of qualitative research
18: Sampling in qualitative research
19: Ethnography and participant observation
20: Interviewing in qualitative research
21: Focus groups
22: Language in qualitative research
23: Documents as sources of data
24: Qualitative data analysis
25: Computer-assisted qualitative data analysis: using NVivo
Part 4: Mixed methods research
26: Breaking down the quantitative/qualitative divide
27: Mixed methods research: combining quantitative and qualitative research