Media Ethics: Cases and Moral Reasoning (Paperback, 9)

Part 1   News
Chapter 1  Institutional Pressures   
1.  Fox News
2.  Access to the Internet
3.  Bankruptcy at the Philadelphia Inquirer
4.  The Wichita Experiment   
Chapter 2  Truthtelling   
5.  Obesity Epidemic   
6.  Al Jazeera   
7.  The Unabomber’s Manifesto   
8.  Muhammad Cartoon Controversy   
Chapter 3  Reporters and Sources   
19.  WikiLeaks Website
10.  Stolen Voice Mail   
11.  Covering the Middle East   
12.  Risky Foods   
13.  Watergate and Grand Jury Information
Chapter 4  Social Justice   
14.  Crisis in Darfur
15. “A Hidden America: Children of the Mountains”
16.  Sexism and World Cup Soccer   
17.  Ten Weeks at Wounded Knee   
Chapter 5  Invasion of Privacy    
18.  Facebook and Social Media Networks
19.  The Controversial PATRIOT Act   
20.  Bloggers’ Code of Ethics
21.  A Prostitute on Page 12   
22.  Dead Body Photo    118
The Heart of the Matter in News Ethics
Part 2   Persuasion in Advertising
Chapter 6        The Commercialization of Everyday Life
23.  Is That an Ad? Are You Sure?
24.  Prescription Drugs as Consumer Products
25.  Shopping to Save the World
26.  Consumer-Generated Content: An Ethical Dilemma?
Chapter 7   Advertising in an Image-Based Culture
27.  Making the Same Different: Branding
28.  Stereotyping Attitude
29.  Everyone Knows Her: the Unattainable Ideal
30.  But She’s Only 4! The Hypersexualization of Young Girls
31.  Real Beauty: Responsible Images?
32.  Animal Rights: Responsible Images?
Chapter 8   The Media Are Commercial
33.  Marketing U.S. Latinidad
34.  Media Gatekeepers: “Sorry,  no admittance”
35.  Shocking: The Case for Due Diligence
36.  Front Page for Sale: Advertising and Editorial Content
37.  “How Did You Know”?: The Ethics of Behavioral Targeting
Chapter 9   Advertising’s Professional Culture
38.  “…perhaps an absence of an ethics code”?
39. Ethical Vision: What Does It Mean to Serve a Client Well?
40.  Kids Are Getting Older Younger: Advertising to Children
41.  A Woman’s Place is…?
42.  A Diverse Advertising Workplace: An Oxymoron?
The Heart of the Matter in Advertising Ethics
Part 3   Persuasion and Public Relations
Chapter 10  Public Communication   
43.  What Happened to Mr. Ethics?
44.  Publicity and Justice
45.  Friends of the Candidate
46.  A Campaign Pioneer?   
Chapter 11  Telling the Truth in Organizational Settings   
47.  Private Issues, Public Apologies
48.  Wal-Marting Across the Internet   
49.  Who’s the Boss?   
50.  “This News Story Is Brought to You By . . .”  
51.  Posting #Truth @Twitter
Chapter 12  Conflicting Loyalties   
52.  New Clients
53.  Indictments Indicate Corrupt Lobbying
54.  Accelerated Recalls?
55.  Tragedy at the Mine
56.  Thank You for Smoking
Chapter 13  The Demands of Social Responsibility   
57.  One for One: Helping Consumers Become Heroes
58.  Celebrities Promote “Hope for Haiti Now”
59.  Pepsi Challenged by Rumors   
60.  Swept Away in the Storm   
The Heart of the Matter in Public Relations  Ethics
Part 4   Entertainment
Chapter 14  Violence   
61.  Hear It, Feel It, Do It   
62.  Violence-Centered   
63.  Comics for Big Kids   
64.  They Play to Kill
Chapter 15  Profits, Wealth, and Public Trust   
65.  Copyright Wars   
66.  Deep Trouble for Harry   
67.  Super Strip   
68.  Superman Walks Again 
69.  Duct Tape for Television   
Chapter 16  Media Scope and Depth   
70.  Reel History   
71.  They Call It Paradise   
72.  Tragedy Lite
73.  South Park’s 200th   
74.  Video Game Rage
Chapter 17  Censorship   
75.  The Voice of America   
76.  Fencing the Net   
77.  Frontal Assault   
78.  Rescue Us