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· 분류 : 외국도서 > 인문/사회 > 정치학 > 정치과정 > 일반
· ISBN : 9780230000285
· 쪽수 : 280쪽
· 출판일 : 2008-11-24
목차
List of Figures and Tables.- Introduction.- PART I: ISSUES, CONCEPTS, DEBATES.- Introducing the Field of Political Communication.- Media Democracies.- Symbolic Politics: 'All the World's a Stage'.- Political Marketing: The Death of Conviction?.- PART II: THE COMMUNICATORS.- Communicating Government.- Communication in Opposition, Protest and Violence.- The Political Persuasion Industry: Lobbyists, Pressure Groups and Think Tanks.- Global Political Communication. -PART III: GETTING THE MESSAGE.- The People: Opinion, Polls and Participation.- Political campaigns.- Campaign effects: Is Anyone Ever Persuaded?.- Political News and Comment.- Creating the Conditions for Conversation: Ethics and Political Communication.- References.- Index.














