책 이미지
eBook 미리보기
책 정보
· 제목 : Marketing Competences And Strategic Flexibility in China (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780230013506
· 쪽수 : 261쪽
· 출판일 : 2006-12-01
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780230013506
· 쪽수 : 261쪽
· 출판일 : 2006-12-01
목차
Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion
