Global Englishes in Asian Contexts : Current and Future Debates (Hardcover)

Acknowledgements Notes on Contributors Introduction: Global Englishes from Global Perspectives; K.Murata & J.Jenkins PART I: UNDERSTANDING ENGLISHES AND ENGLISH AS A LINGUA FRANCA (ELF) IN ASIA Dimensions of Understanding in Cross-Cultural Communication; L.Smith Accommodation and the Idiom Principle in English as a Lingua Franca; B.Seidlhofer & H.Widdowson Exploring Attitudes Towards English as a Lingua Franca in the East Asian Context; J.Jenkins PART II: CULTURAL IDENTITY, IDEOLOGY AND ATTITUDES IN ENGLISHES IN ASIA Pygmalion in Singapore; T.Hung Japanese English for EIAL: What it should be like and how much has been introduced; M.Morizumi Characteristics of Korea English as a Glocalized Variety; K-J.Park PART III: ENGLISHES IN ASIAN ACADEMIC AND BUSINESS CONTEXTS Academic Writing in World Englishes: the Asian Context; Y.Kachru Standards and Linguistic Realities of English in the Malaysian Workplace; S.Gill English in Asian Advertising and the Teaching of World Englishes; T.K.Bhatia PART IV: THE FUTURE OF ENGLISHES: A PARADIGM SHIFT? Asian Englishes in the Asian Age: Contexts and Challenges; B.Kachru Plurilithic Englishes; A.Pennycook The Future of English: Beyond the Kachruvian Three Circle Model?; Y.Yano Index