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· 제목 : Marketing Literature : The Making of Contemporary Writing in Britain (Paperback)
· 분류 : 외국도서 > 소설/시/희곡 > 문학비평 > 문학비평 일반
· ISBN : 9780230228474
· 쪽수 : 237쪽
· 출판일 : 2007-10-11
· 분류 : 외국도서 > 소설/시/희곡 > 문학비평 > 문학비평 일반
· ISBN : 9780230228474
· 쪽수 : 237쪽
· 출판일 : 2007-10-11
목차
Preface Introduction PART ONE: MARKETING LITERATURE: CONTEXTS AND THEORY Publishing Contexts and Market Conditions Literature and Marketing Genre and the Marketplace PART TWO: PUBLISHING HISTORIES Icons and Phenomenons Marketing Stories Crossovers Conclusion: Writing Beyond Marketing Appendix Notes Bibliography Index
