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· 제목 : Football Brands (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780230232532
· 쪽수 : 194쪽
· 출판일 : 2010-04-29
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780230232532
· 쪽수 : 194쪽
· 출판일 : 2010-04-29
목차
List of figures and tables Acknowledgments Introduction: Why view football clubs and organizations as brands? What is a football brand? Brand relationships in football Understanding the football 'brandscape' Football brand experiences Globalization of football brands Managing football brands through different stages of the lifecycle References Index
