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· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9780230241855
· 쪽수 : 239쪽
· 출판일 : 2010-12-03
목차
PART I: THEORY
1. Introduction to the Theory of City Branding
2. Branding the City as an Attractive Place to Live
3. City Branding and Inward Investment
4. City Branding and the Tourist Gaze
5. City Branding Partnerships
6. City Branding and Stakeholder Management
7. Paradoxes of City Branding and Societal Changes
8. City Branding through Food Culture ? Insights from the Regional Branding Level
9. City Branding and Sustainable Urbanism
10. Online City Branding
PART II: CASES
11. Introduction to the Practice of City Branding
12. The City Branding of Accra
13. The City Branding of Ahmedabad
14. Athens City Branding and the 2004 Olympic Games
15. The City Branding of Barcelona: A Sucess Story
16. Branding Budapest
17. Chongqing's City Branding: The Role of Graphic Design
18. Edinburgh: Scotland's Inspring Capital
19. The Hague, International City of Peace and Justice: A Relational Network Brand
20. Brand Hong Kong
21. Kuala Lumpur: Searching for the Right Brand
22. Branding Lisbon-Defining the Scope of the City Brand
23. Montevideo City Branding
24. Branding New York City - The Saga of 'I Love New York'
25. Paris as a Brand
26. Seoul City Branding: The Case of Seoul's International Brand Communication
27. The City Branding of Sydney
28. Superflat Tokyo: City of Secret Superlatives
29. The City Branding of Wollongong
