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· 제목 : An Introduction to Behavioral Economics (Paperback, 2nd ed. 2012)
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780230291461
· 쪽수 : 574쪽
· 출판일 : 2012-04-10
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780230291461
· 쪽수 : 574쪽
· 출판일 : 2012-04-10
목차
PARTI: INTRODUCTION.- Nature of Behavioral Economics.- Methodology.- PARTII: FOUNDATIONS.- Values, Preferences and Choices.- Beliefs, Heuristics and Biases.- Decision-making under Risk and Uncertainty.- Mental Accounting.- PARTIII: INTERTEMPORAL CHOICE.- The Discounted Utility Model.- Alternative Intertemporal Choice Models.- PARTIV: STRATEGIC INTERACTION.- Behavioral Game Theory.- Social Preferences.- PARTV: CONCLUSION.- Behavioral Economics: Summary and Outlook.
