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· 제목 : Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth (Paperback, 2nd ed. 2012) 
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780230340336
· 쪽수 : 248쪽
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780230340336
· 쪽수 : 248쪽
목차
Introduction Who Needs a Marketing Plan, Anyway Why So Many Marketing Plans Are a Waste of Time What Really Matters: The One Page Summary The Best of the Best The Road Map: Step by Step Writing the Plan The Big Show Marketing Plan Template Example Twenty Strategic Initiatives Common Questions Sources Acknowledgements
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