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· 제목 : Strategic Operations Management : A Value Chain Approach (Paperback) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780230507654
· 쪽수 : 440쪽
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780230507654
· 쪽수 : 440쪽
목차
Foreword.- Introduction.- New Economy: New Business Models: New Approaches.- The Consumer as the Principal Driver of Value.- Value in the Context of the Firm.- Practical Issues and Applications.- Perspectives on Resource Allocation in the New Economy.- Supply Chain and the Demand Chain.- Demand Chain + Supply Chain = Value Chain. The Principles and Logic Underlying Value Chain Structures & Participation.- The Value Chain: An Industry Perspective.- The Firm's Value Chain.- Performance Planning and Control.- Value Chain Applications.- Industry Value Drivers.- Index.
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