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· 제목 : Luxury Fashion Branding : Trends, Tactics, Techniques (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780230521674
· 쪽수 : 352쪽
· 출판일 : 2007-05-03
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780230521674
· 쪽수 : 352쪽
· 출판일 : 2007-05-03
목차
Introduction A Question of Luxury What is in a Name? The History of Luxury Fashion Branding The Luxury Fashion Consumer Luxury Retail Design & Atmosphere The Art of Building and Managing a Luxury Brand Digital Luxury Le New Luxe Customise Me! The Luxury Fashion Business Model Case Illustrations
