Contemporary Thoughts on Corporate Branding and Corporate Identity Management (Hardcover)

Branding: A Social Contract between a Business and Its Customer; R.McMurrian& J.H.Washburn A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance; H.M.Shamma& S.S.Hassan Aligning Corporate Brand Perceptions. Does it Matter?; T.Anisimova& F.Mavondo Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City; R.Stokes Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Branding, Identity and Communications; S.V.Halliday& S.Kuenzel Organizational Branding within Creative SMEs; S.M.Powell Corporate Identity as Strategic Management Communication: A Working Framework; L.C.Wah The Power of Corporate Brand Names: Integrated Marketing in Action; B.C.Sowa Strategic Corporate Re-Branding; P.Cettier& B.Schmitt Renault-Nissan: A Study into the Advantages of A Prior Strategic Alliance in the Development of A Post-Merger Corporate Identity; T.C.Melewar, D.Stark& E.Karaosmanoglu Corporations as Storytellers - Stakeholders as Image Builders: Towards Impressive Corporate Communication; R. Langer&R.J. Varey