Management by Missions (Hardcover)

Acknowledgments Foreword PART I: MYTHS AND REALITIES OF MANAGEMENT Is there a link between Corporate Culture and Profit? Different ways of Understanding an Organization What are Companies for? PART II: IN SEARCH OF CORPORATE CULTURE Cultural Problems Today What is a Company's Mission? The Values of a Balanced Culture PART III: TOWARDS A NEW MANAGEMENT MODEL The Mission Chart Mission Management Tools Mission-driven Leadership PART IV: CASE STUDY Sony Spain; The Implementation Afterword Bibliography