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· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780230600973
· 쪽수 : 261쪽
· 출판일 : 2008-11-28
목차
Prologue The Savanna Code: What Good are Morals? Bazaar and Empire: How Did We Become Civilized and Start Shopping? The Great Transformation: Why is the Modern World So Rich? Utopias of Cooperation: The Rise and Fall of Communism Russia's Transition to Kleptocracy: When Markets Need Morals Japan's Bubbles and Zombies: When Morals Choke Markets Towers of Trust: The Rise (and Occasional Crash) of Financial Markets From Hudson's Bay to eBay: Why Do Some People Like Going to Work? Markets for Crime and Markets for Punishment Mullahs' Revenge: Gangs, Cults, and Anti-Terrorists Cooling the Earth: Environmental Morals and Markets Future Morals and Markets: Can This Marriage Be Saved? Appendix: Technical Details Endnotes Bibliography Index