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· 제목 : The Idea Writers : Copywriting in a New Media and Marketing Era (Paperback)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780230613881
· 쪽수 : 213쪽
· 출판일 : 2010-12-14
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780230613881
· 쪽수 : 213쪽
· 출판일 : 2010-12-14
목차
The Creativity Age Bernbach to the Future The Storytellers Digital is Not a Channel How to Not Write Advertising Life in Adland Bringing Ideas to Life It's Just Getting Good Appendix And Now a Few Words From Lee Clow
