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· 제목 : Entrepreneurs, Managers, and Leaders : What the Airline Industry Can Teach Us About Leadership (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780230615670
· 쪽수 : 248쪽
· 출판일 : 2009-11-18
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780230615670
· 쪽수 : 248쪽
· 출판일 : 2009-11-18
목차
Introduction PART I: THE ENTREPRENEURS The Guggenheims Promoting Aviation in America Juan Trippe's Early Entrepreneurial Efforts C. E. Woolman and Delta Air Lines PART II: THE MANAGERS Juan Trippe and the Growth of International Air Travel C. R. Smith and American Airlines William 'Pat' Patterson and United Air Lines PART III: THE LEADERS Herb Kelleher at Southwest Airlines Gordon Bethune's Revival of Continental Airlines Epilogue Bibliography Index
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