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· 제목 : Living It Up: Our Love Affair with Luxury (Hardcover) (Our Love Affair With Luxury)
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9780231124966
· 쪽수 : 448쪽
· 출판일 : 2002-04-03
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9780231124966
· 쪽수 : 448쪽
· 출판일 : 2002-04-03
목차
1. Over the Top: Americans in the Lap of Luxury
2. The Social Construction of Luxury: A Taxonomy of Taste
3. Let's Go Shopping: The Streets of Material Dreams
4. Where Opuluxe Is Made and Who Makes It: LVMH and Condé Nast
5. How Luxury Becomes Necessity: The Work of Advertising
6. From Shirts to Tulips: A Musing on Luxury
7. Viva Las Vegas! A Strip of Luxury
8. Still Learning From Las Vegas: How Luxury Is Turning Religious
Conclusion A (Mild) Defense of Luxury
