The Layers of Magazine Editing (Paperback)

Layer 1. The Big Picture
From Spark to Flame: How to Conceptualize a Magazine
Who Is Out There? Finding and Understanding Audiences
Hocus Focus: The Magic of a Clear Mission
Freedom and Responsibility: The Law and What to Do About It
Does Write Make Right? The Ethics of Editing
Layer 2. The Big Questions
The Plan's the Thing: Planning Issues and Working with Writers
Hands Off! First, Make Sure It Makes Sense
Editorial Muscle: Checking an Article's Fit and Tone
Beginnings, Endings, and All that Comes Between: Structure, Leads, and Conclusions
Layer 3. The Small (but Important) Stuff
How's That, Again? The Facts of Fact Checking
Word World: The Joy, Beauty, and Sheer Staggering Unimaginable Grace of Grammar
Word World II: The Cutting Edge of Tricky Grammar
Dots and Squiggles: Spelling, Punctuation, and Other Proofreading Fun
The Supporting Cast: The Other Little Things that Editors Do
The Business of Editing: How to Recognize Success Without Looking Overly Surprised
Final Thoughts: A Great Job and How to Get It
Say What? Some Important Terms and What They Mean