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· 제목 : Digital Transformation Playbook: Rethink Your Business for the Digital Age (Hardcover)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780231175449
· 쪽수 : 296쪽
· 출판일 : 2016-04-05
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780231175449
· 쪽수 : 296쪽
· 출판일 : 2016-04-05
목차
Preface
1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data Into Assets
5. Innovate by Rapid Experimentation
6. Adapt Your Value Proposition
7. Mastering Disruptive Business Models
Conclusion
Self-Assessment: Are You Ready for Digital Transformation?
More Tools for Strategic Planning
Notes
Index
About the Author
