Getting Price Right: The Behavioral Economics of Profitable Pricing (Hardcover)

Preface
Part I. Behavioral Economics of Everyday Pricing Decisions
1. Pricing Orientation | Pricing Strategy
2. Framing and Strategic Frames of Reference
3. Psychological Pricing Orientation: Psychological Price-Setting Bias and Skills
4. Social Pricing Orientation: Cultural Price-Setting Bias and Skills
Part II. Behavioral Economics of Cardinal Pricing Orientations
5. Cost-Driven Pricing Orientation Biases and Skills
6. Customer Value?Driven Pricing Orientation Biases and Skills
7. Customer Willingness-to-Pay?Driven Pricing Orientation Biases and Skills
8. Competition-Driven Pricing Orientation Biases and Skills
9. Balanced Pricing Orientations, Profitable Pricing Strategy
Notes
Index