The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign (Paperback, Legacy)

Preface to the Third Edition
Preface to the Second Edition
Acknowledgments
1. Introduction
2. Erie County, Ohio, 1940
3. Social Differences Between Republicans and Democrats
4. Ideological Differences Between Republicans and Democrats
5. Participation in the Election
6. Time of Final Decision
7. The Types of Changes
8. The Activation Effect
9. The Reinforcement Effect
10. The Conversion Effect
11. The Over-All Effect of the Campaign
12. Anticipation of the Winner
13. What the Voters Were Told
14. The Radio and the Printed Page
15. The Political Homogeneity of Social Groups
16. The Nature of Personal Influence
Notes
Appendix: Construction of Indices