A History of Mass Communication : Six Information Revolutions (Paperback)

Acknowledgments; What Are Information Revolutions?; Political Tools and Weapons; Writing: The Invention of Writing, Skin and Bones and Papyrus, The Alphabet, The Greeks, Carrying the Message; Printing: Turbulent Europe, Gift From China, Books and Universities, Mail in the Middle Ages, Here a New, There a New, Printing and Literacy, Did Gutenberg Know About China?; Mass Media: The Turmoil of a New Age, Printing For Everyone, Paper For Everyone, Information Pump, The Muckrakers, Women Can Type, 'If Anyone Desires' , Solving Postal Problems, Photography, Current News, Voices on a Wire, Signals in the Air, Movies Are Born; Entertainment: Public Recreation, Entertaining Newspapers, Magazines for the Fragmented Public, The Novel, Entertainment on a Plate, Portable Recording, Broadcasting, Improving Pictures, Movies Tell Stories; The Toolshed Home: The Communication Toolshed, Home Mail Delivery, New Uses for Phones, 'Free' Entertainment, Pictures in the Parlor, Tragedy in the Parlor, Wiring the Toolshed, Videotape, the New Book, Setting New Records, We Still Have Books; The Highway: Heavy Traffic, Computer at the Wheel, Magazines Target Their Readers, Multimedia CD-ROM, A Newer Book, Cable Narrowcasting, Footprints on the Globe, Electronic Commuting, The Internet, Mailbox in the Computer, Faxing, Going Up the Highway; Summing Up; Bibliography; Communication Timeline; Index.