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책 정보
· 제목 : Media Promotion & Marketing for Broadcasting, Cable & the Internet (Paperback, 5 ed)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780240807621
· 쪽수 : 350쪽
· 출판일 : 2006-01-23
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780240807621
· 쪽수 : 350쪽
· 출판일 : 2006-01-23
목차
1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management, Research and Budgeting for Production 5: Designing Promotional Messages 6: Network TV Promotion 7: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.
