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· 제목 : Electronic Media Management, Revised (Paperback, 5 ed)
· 분류 : 외국도서 > 기술공학 > 기술공학 > 텔레커뮤니케이션
· ISBN : 9780240808727
· 쪽수 : 432쪽
· 출판일 : 2006-03-30
· 분류 : 외국도서 > 기술공학 > 기술공학 > 텔레커뮤니케이션
· ISBN : 9780240808727
· 쪽수 : 432쪽
· 출판일 : 2006-03-30
목차
Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index
