Podcast Academy: The Business Podcasting Book : Launching, Marketing, and Measuring Your Podcast (Paperback)

Section 1: Podcasting Overview: Understanding the Medium and It's Impact on Business1. The Podcasting Revolution 2. Leveraging the Shift to Social Media 3. The Emergence of Corporate Podcasting Section 2: Podcasting Fundamentals: Planning and Development4. Internal Considerations for Podcasting 5. Planning Your Podcast 6. Pre-Production DecisionsSection 3: Producing the Podcast: Production, Delivery & Legal Issues7. Podcast Production 8. Podcast Post-Production 9. Legal Issues10. RSS: The Plumbing Behind the Medium Section 4: Podcast Distribution: Marketing, Measuring, and Monetizing 11. Getting Your Podcast Out There12. Online Marketing Tactics that Generate Results 13. Building Community and Interactivity 14. Show Me the Metrics 15. Making Money with Your Podcast16. Putting It All Together