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· 분류 : 외국도서 > 건축/디자인 > 디자인 > 그래픽아트 > 기업
· ISBN : 9780240820934
· 쪽수 : 288쪽
· 출판일 : 2012-09-07
목차
Preface
Chapter 1: The Nature of Themed and Immersive Spaces
Immersive Worlds
What Is a World?
Interview, Larry Tuch
Aspects of Space
Principles of Space
Interview, David Rogers
Placemaking
The World and the Designer
Chapter 2: Designing Effective, Immersive, and Creative Spaces
Meaning
Interview, Margaret J. King
Inspiration
Stories
Design Stories
Interview, Mike Leeson
Chapter 3: Atmosphere, Mood, and Effective Spaces
Atmosphere
Theming
Elements of Design
Principles of Form
Effective Spaces
Operations
Interview, Mark Wallis
Chapter 4: Authenticity, Believability, Realism
Taking Space Beyond the Space
Authenticity
Interview, Gordon Jones
Into the Depth
Interview, Kelly Gonzalez
The Bigger Picture
Chapter 5: The Guest, Experience, and Immersion
Immersion
The Immersive World
The Guest
Story and Experience
Interview, Nancy Rogo Trainer
Research Break
Research
Interview: Dave Gottwald
Chapter 6: The Brand and the Senses
Big Ideas
The Brand
Interview, Anna Klingmann
Interview, Thomas Muderlak
The Power of the Senses
Interview, Gordon Grice
Chapter 7: Material Culture, Technology, and Interactivity
Material Culture
Technology
Interview with Bob Rogers and Carmel Lewis
Movement and Flow
Interactivity
Interview, Mindi Lipschultz
Chapter 8: Loyalty, Tradition, Change, and the Future
Loyalty
Tradition
Interview, Henry Jenkins
Change
Interview, Joel Bergman
Future Stories
Further Reading
Key Terms
