Make It Clear: Speak and Write to Persuade and Inform (Paperback)

Foreword, Acknowledgements, Prolog: You will be empowered
Part I Essentials
Essentials of persuasion
Essentials for being remembered
Ensure that you are remembered with Winston's star
Essentials of instruction
Essentials of outlining
Essentials of critiquing
Essentials of ethical behavior
Part II Presentation
How to choose time and place
How to prepare the ground
How to start
How to stop
How to use props
Part III Instruction
How to prepare to instruct
How to deliver a lecture
 How to inspire
Part IV Writing
How to write to be understood
How to organize your writing
What to put at the end
How to write an abstract
How to learn by imitation
How to avoid style blunders
How to defeat writer's block
Part V Design
How to make design choices Design matters
How to arrange graphics                                              
How  to work with graphs
How to work with images
Part VI Special cases
How to prepare a poster
How to give an elevator pitch
How to be interviewed
How to write a press release
How  to write a review
How to write a recommendation letter
How to run a briefing conference
How  to run a panel discussion
How to write a blog
Epilog: You are empowered