Graphic Artists Guild Handbook, 17th Edition: Pricing & Ethical Guidelines (Paperback)

Table of Contents
Running a Successful Graphic Arts Business
CHAPTER 1: Essential Business Practices
The Nature of the Business, Pricing Your Services, Negotiating & Evaluating the Terms of an Offer...
CHAPTER 2: Professional Relationships
Illustrator Professional Relationships, Graphic Designer Professional Relationships...
CHAPTER 3: Professional Issues
Employment Issues, Self-Employment Issues, Entrepreneurial Issues...
CHAPTER 4: Maximizing Income
Self-Promotion & Marketing, Creating Multiple Revenue Streams, Sell Reuse Rights, License Your Art, Market Your Art...

Salaries, Pricing Guidelines, & Trade Practices
CHAPTER 5: Graphic Design
State of the Industry, Impact of Generative AI on the Profession, Graphic Design Salaries, Freelance Graphic Design, Corporate Graphic Design...
CHAPTER 6: Web/Interactive Design
The Digital Marketplace, Impact of Generative AI on the Profession, Salaries, Designing for Interactive Media...
CHAPTER 7: Illustration
Impact of Generative AI on the Profession, Trends in Illustration, Illustration Salaries...
CHAPTER 8: Cartooning & Comics
Magazine Cartooning, EDITORIAL CARTOONING, Comics Journalism, Comics for Business, Syndication...
CHAPTER 9: Animation & Motion
Impact of Generative AI on the Profession, Animation, Video Game Art, Motion Graphics Design, Motion Illustration...
CHAPTER 10: Surface Pattern Design
Types of Designers Defined, The Role of Surface Pattern Designers, Trends & Color Forecasting, The Design Process...

Protecting Your Business & Intellectual Property
CHAPTER 11: Legal Rights & Issues
The Graphic Artists Guild, United States Copyright Law, Copyright Limitations, Work Made for Hire, State Laws Extending Copyright Protection...
CHAPTER 12: Standard Contracts & Business Tools
The Importance of Contracts, Seven Basic Types of Contracts, What a Contract Should Include, Using Contracts, Negotiation...

Successfully Applying Practices
ADAM KRUVAND Creating a Niche by Pushing the Limits of Technology
TERRENCE MOLINE Challenging African American Designers
TAMISHA ANTHONY Sharing the Joy of Creativity & Black History
TABBY AUSLANDER Deaf Blue Cats Web & Art Services: Breaking the Sound Barrier
DEROY PERAZA & JULIA ZELTZER Refugees Using Design to Build a More Equitable Society
ELIZABETH SILVER A Business Patterned for Success
BECCA CLASON Bringing Letters to Life with Stop-Motion Magic
SUE JENKINS Holding Herself in Readiness & Saying Yes

Resources & References
Recommended Books, Relevant Publications, Industry Directories, Promotion & Marketing Resources, Employment & Freelance Opportunities, Organizations, Conferences, Trade Shows, & Merchandise Markets, Online Classes & Courses, Informative Websites & Blogs
APPENDIX: Contracts & Forms, Generative-AI Clause, Cease and Desist Letter, Artist–Agent Agreement, Artwork Inventory Form, All-Purpose Purchase Order, Nondisclosure Agreement for Submitting Ideas, Work Change Order Form, Licensing Agreement (Short Form), Licensing Agreement (Long Form), Graphic Designer’s Estimate & Confirmation Form, Noncompetition Clause, Graphic Designer’s Invoice, Service Retainer Agreement, Digital Media Invoice, Website Design & Maintenance Order Form, Magazine Purchase Order for Commissioned Illustration, Illustrator’s Estimate & Confirmation Form, All-Purpose Illustrator’s Letter of Agreement, Illustrator’s Release Form for Models, Illustrator’s Invoice, Surface Pattern Designer–Agent Agreement, Surface Pattern Designer’s Estimate & Confirmation Form, Surface Pattern Designer’s Holding Form, Surface Pattern Designer’s Invoice